Wellpet is all about making 100% natural pet food that’s full of probiotics. That means your pup or kitty is getting the nutrients they need with no artificial ingredients that go to uh…”waste”. With our campaign “head to tail health starts in the middle” we helped them grow from a regional brand to a national one. We did TV, print and retail. I must add that casting for dogs is a hell of a lot more fun than casting for humans (slobber notwithstanding).